...and somehow I'm the first idiot in 175+ years of baseball hat history to realize hair - all types, texture, and styles of hair - should be part of the design process from the start.
If it sounds unbelievable that no one ever put a hole in the top of the hat and design them for various hair types and textures before now... well, you're right.
That was the heartbreak of it. I wasn’t some outsider looking in. I was a hat person to my core. I built a career in headwear. I loved hats. I understood them. I knew what hats could do for style, identity, confidence, and self-expression.
And still, I was being asked to give up my identity to wear a hat while I worked. My Bun isn't just my hair. It's my thing. It's my personality.
So when two things I truly loved became competing elements and I was forced to choose one or the other, it stopped feeling like an annoyance and started feeling like a mission.
I entirely redesigned, restructured, and reengineered the headwear from scratch, applied for patents, and started a business.
I had the expertise, the background, the contacts, a whole lot of grit, and a little bit of a grudge. I knew what was missing, why it hadn't been done, and was done waiting for someone... anyone... to care enough to fix it.
We sell hats, sure. But the real product is representation.
Because representation shouldn’t stop at the campaign. You should feel it in the fit, see it in the design, and recognize yourself in the product.
Be Yourself, Unapologetically.
