Shrink it and pink it? Never heard of her.

Rosebloom Headwear is what happens when a career in headwear, ADHD, the lived experience of managing hair every day, and a dangerously low tolerance for the Crusty Mustaches in a male-leaning society all come rage-crashing together in a mission to bring hats, hair and fashion together for the first time in almost 200 years.

The historical fail? Designing baseball hats around suburban dude bros named Chad and Greg, then calling it a day without considering anyone who doesn't look like Chad and Greg.

Hi, I'm Emily "The Bun" Benka and I chose violence.

Ask me about my holes. You know, the ones in the hats. They're patent-pending.

Somehow I'm the first idiot in 175+ years of baseball hat history to realize that hair - all types, textures, and styles of hair - should be a fundamental part of the hat design process from the start.

If it sounds unbelievable that no one ever put a hole in the top of the hat where most people wear their ponytail, well... it is unbelievable.

If it sounds absurd that hats are not widely designed for the feminine skull structure or for the volume of textured hair, well... it is absurd.

If you're wondering why white dudes are still the default for everything, well... it's time to start questioning the status quo.

I'VE ALWAYS LOVED HATS. THEY JUST DIDN'T LOVE ME (OR MY BUN) BACK.

That was the heartbreak of it. I wasn’t some outsider looking in. I was a hat person to my core. I built a career in headwear. I loved hats. I understood them. I knew what hats could do for style, identity, confidence, and self-expression.

And still, I was being asked to give up my identity to wear a hat while I worked. My Bun isn't just my hair. It's my thing. It's my personality.

So when two things I truly loved became competing elements and I was forced to choose one or the other, it stopped feeling like an annoyance and started feeling like a mission.

A DESIGN BLIND SPOT WITH A MASSIVE BODY COUNT

Women treated like smaller versions of men.

The volume of textured hair confused with head size.

Textured hair treated like a complication.

Protective styles treated like they're brand new. Crochet locs, who dis?

All of this has been normalized for so long, we subconsciously blame ourselves instead of the hats or the hat designers.

SO I DID THE ONLY REASONABLE THING THERE WAS TO DO.

I entirely redesigned, restructured, and reengineered the headwear from scratch, applied for patents, and started a business.

I had the expertise, the background, the contacts, a whole lot of grit, and a little bit of a grudge. I knew what was missing, why it hadn't been done, and was done waiting for someone... anyone... to care enough to fix it.

Rosebloom is what happens when representation finally shows up in the design, not just the marketing.


Rosebloom sells hats, sure. But the real product is representation.


Because representation shouldn’t stop at the campaign. You should feel it in the fit, see it in the design, and recognize yourself in the product.


Be Yourself, Unapologetically.

Before comparison image showing poor hat fit across three styles: a generic ponytail cap on a high ponytail, an ill-fitting snapback on freeform hair, and an ill-fitting generic ponytail hat on textured hair.
Before
After comparison image showing improved fit across three Rosebloom styles: white PNT on a high ponytail, red GZO SNAP on freeform hair, and gray LAZ on textured hair.
After